Sybase dispels myths of big data with ‘Intelligence for Everyone’ guide

Sybase, an SAP company and industry leader in enterprise and mobile software, has unveiled its new guide on big data analytics, titled “Intelligence for Everyone: Transforming Business Analytics Across the Enterprise”. The guide demonstrates through facts and examples that there are tools and methods to make sense of new and massive data sets, service all users at all levels, and analyse many different data types to provide actionable answers.

The guide presents proof points of how companies have successfully extended analytics deep into their operations across a range of industries. It discusses research studies into the value of analytics and presents case studies on the significant ROI of analytics in enterprises, especially those dealing with growing data sets, expanding user populations, differing data types, rising workloads, and increasing ad hoc queries.

“Big data is here - and it is to be embraced and exploited,” says Brian Vink, VP of database products, Sybase. “Organisations that are prepared for the data explosion have a tremendous chance to achieve significant advantages in a competitive marketplace. There are great examples in the guide of enterprises that have already made their organisations more responsive, competitive and profitable. The opportunity is there, ready for the taking. This guide presents new ways for CIOs to think about and exploit Big Data.”

A research study by the University of Texas at Austin revealed that many leading enterprises are not realising the true value and opportunities of intelligently mining the gluttony of information, or big data. Conversely, a recent Sybase infographic illustrates the significant increases to employee productivity and profitable gains in sales that can be achieved with only a 10% improvement to data usability and accessibility.